In early 2011, the phone rings. At the end of the line? their coconut water supplier, who announces a price increase of … 85%!?!. “How do we do it??”. They had to quickly find another source of coconut water. Manu and Gaétan then flew to Asia in search of more reliable partners, hoping to build a long-term relationship with them …
But the competitors enter the ring!
Fortunately, in August 2011, sales of coconut water are at a peak, and Monoprix would like to launch a 1 liter format. No problem for the boys, quite the contrary, it is already in the cartons 🙂 The phone rang more and more. The cartons are found on more and more shelves.
But with all that, they had to start hiring. This was done in January 2012 with their first employee, Florie (who would go on to develop marketing and web content ‘of Vaïvaï) and then … a second big blow: foreign competitors land in France and they are (much much ) richer than our two friends.
Fortunately, customers like Vaïvaï, “their little French brand!” And of course, the company develops. They began to think about the future. Luck of the calendar, in January 2013, they met another French entrepreneur who has a distribution company, 300 salesmen strong all over France. Solid! But above all, this entrepreneur thinks that together they can beat the Americans (you know, the famous, much richer rivals) and flood France with coconut water. The future will prove him right!
A gust of freedom!
That same year, during the summer period Emmanuel and Gaétan realized one of their dreams as students: to relocate the seat of Vaïvaï to the South-West, to be able to surf before and after the job! The team is enthusiastic and accepts the experience with pleasure.
Between sun and beach, they launch a “sea-marketing” operation and taste coconut water in the middle of the water, right on their surfboards! These efforts paid off and attract the media, who were curious about this new natural drink that was launched on the French market by a small … French company.
In the winter of 2015, it was the first meeting with Gaël Monfils, the tennis player. Gaël likes the brand, the product, and the relationship goes well with the 2 creators of Vaïvaï. A beautiful partnership between the player and the small brand has just seen the light.
2015 was also the year that Vaïvaï saw its first cartons crossing the borders, and when the brand set out to conquer its first customers in Belgium and Switzerland. Attention! Vaivai is International!
2016: the team turns the turbo on and Vaïvaï launches a series of innovations around coconut: the Création products (cocktails with coconut water, alcohol-free), the organic coconut oil, and the delicious coconut chips, oven-toasted.
For 2017 and the following years… history remains to be written but it seems promising, so come back from time to time to this page to discover it 😉